An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content
from other people. Anyone who sometimes uses Twitter to send people to an interesting blog post or news article or video that they did not create is curating content.
A retweet is a form of content curation too.
Essentially the idea is that you find things that interest you and share them. If you become known as “always finding the good stuff” people will
eagerly follow you even if you don”t do much in the way of original content. [ Read Original Source ]
B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. [ Read Original Source ]
— by Junta42 and MarketingProfs
Nearly 70 percent of content curators say lack of time hinders their efforts, with 66 percent saying a lack of original and quality content is a major drawback. Another 38 percent say difficulty in measuring results is the stumbling block and 37 percent say
lack of staff to do the work is the hindrance. [ Read Original Source ]