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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine 
The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In this analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).